FALCON Petroleum Limited officially launched its new brand identity, symbolized by the adoption of Falcon Corporation Limitec as its new corporate name, the introduction of a new logo, and an updated company website.
The unveiling of the company’s new corporate name and brand identity comes in the wake of her 20th anniversary of operations, and reflects on one hand, Falcon’s remarkable growth and achievements over the past two decades; and on the other hand, Falcon’s transformation, future strategic direction, mission, and goals for the future.
The Chief Executive, Falcon Petroleum, Prof. Joseph Ezigbo, said: “Our new corporate name and brand identity illustrate how far Falcon has matured as a business in it’ 20-year history, and the strides our group is making. From extremely humble beginnings, we have since come into our own as a serious contender in the sectors where we operate.
“We have done excellent work over the years, growing in a steady and organic manner, and steadily and consistently increasing profitability and shareholder value over time. We are focused on a more robust and dynamic expansion of our operations and size over the next twenty years and the re-positioning of our brand is a clear message to the market that we will deliver.”
Falcon Corporation is a leading, privately held, wholly indigenous company and member of the Falcon conglomerate which holds a diverse portfolio of prime investments in oil and gas, energy and infrastructure, real estate and construction.
Co-founder & Executive Director, Falcon Petroleum, Mrs. Audrey Joe-Ezigbo, said: “We have built a formidable and highly successful company which has achieved tremendous growth over the past 20 years, and a brand that this Country can well be proud of. Falcon is a company that is determinately driving operational excellence, quality, health and safety, manpower development, and an unshakable commitment to maintaining integrity and good governance as pillars of our past and future successes.
“Our change of name, logo, website and other brand collaterals – which was done in collaboration with Brandzone Consulting LLC – a leading world class and global brand consultancy outfit; simply brings our company’s external image into alignment with the reality of Falcon’s business agility and achievements in the economy; setting the tone and a strong framework for what we will certainly achieve in the future.”
By Sulaimon Salau – culled from: http://allafrica.com/stories/201410010369.html